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About Us |
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We're the ONLY credit union chartered to serve the communities of Placentia and Yorba Linda exclusively! We can serve anyone who lives, works, or worships in the cities of Placentia and Yorba Linda AND their family members. Let me tell you about our vision for our future together...a vision for service excellence and dynamic growth...
PERSPECTIVE A Word from our CEO, Patricia White . . .
One of Family 1’s strengths is, and has always been, our care and concern for members and their families. Our team of effective and dedicated employees share the philosophy that "we are always willing to work a little harder" to meet the challenges of both our members’ needs and the changing business environment. As a member-owned institution, we always remember that we are people helping people. Our whole philosophy of business is based on member service. We believe that our Credit Union values and our focus on top-notch member service make a winning combination.
The changes we have undertaken over the past three years have positioned us to make significant enhancements needed for phenomenal growth and prosperity. We look forward to the next five years with tremendous excitement! We will be significantly expanding our membership base, while we work to better meet the needs of our community.
We want to be our members’ preferred provider of financial services. To achieve this vision, Family 1 will continue to meet its members’ ever changing financial needs with an increasing quality of service along with innovative, leading edge products. Convenience is our watchword. We’re making it easier than ever to transact business with us from wherever our members are located. When members need us, we’re there.
We value our members. Our day is made when a member thanks us for our exceptional service. We listen when members want new products and services. We continually research the latest trends in our field in order to be the best service provider for our members. We want to be aware of all aspects of our members’ financial needs in order to help them improve their financial health and plan for a better tomorrow.
We value our employees.We seek to provide a professional yet welcoming atmosphere in which people can work. We focus on a healthy work environment where everyone can grow and develop their personal and professional skills. We recognize that the success and reputation of Family 1 Federal Credit Union is directly tied to the effectiveness of our work force.
Our vision is clear. Our values are certain. Our mission is sure. Our track record is proven.But no one person can do it alone, it takes all of us working toward the same goal. We are embarking on an era of tremendous potential for Family 1. We look forward to dramatic increases in membership, while still maintaining our family-like atmosphere. All of us, members, employees and our Board of Directors, working together, will bring Family 1 to even greater levels of productivity and service.
Please read on for an overview of our future together.
OUR MISSION
Family 1 Federal Credit Union exists to develop such strong member confidence in our financial services and products that our members come to Family 1 first and feel no need or desire to look elsewhere.
VALUES
Our Members Are The Reason We're Here: Member service is our highest priority and we constantly strive to improve it. We work hard to provide high value financial services to our members at competitive rates.
Honesty And Integrity: We abide by the highest ethical standards in all our dealings. Whenever members come to the Credit Union they are treated with honesty and fairness. Members know that when they do business with us they can always trust the outcome. Our members, employees, service providers and our community can count on our forthright integrity.
"Getting Under The Load": Our objective is to help members reach their financial goals and dreams. We spend extra time and give an extra hand to help members at every stage of their lives, whether just starting out, sending kids through school, changing careers, saving for the future, or moving into retirement. At Family 1, our credit union family comes first.
Value To Our Members: We believe our members deserve competitive rates and up-to-date financial services and products. We strive to provide the best possible return for our members’ investment in Family 1.
GUIDING PRINCIPLES Development: At Family 1 Federal Credit Union we believe in people. We work toward a healthy work environment where our team members can grow personally and professionally, while the organization continues to develop and prosper. We build skills into all levels of Family 1 Federal Credit Union to help each team member be more self sufficient, self-managed and productive.
Quality: Consistent quality is fundamental. Attention to detail, the proper equipment, intentional people development, an emphasis on continuous improvement, strong member relationships and team morale all work together to ensure the product and service excellence that keeps us in business at the forefront of our industry.
Expanding Member Base: We aggressively market our services to increase our member base. We focus significant time and resources on developing new growth opportunities. We reach out to a broad cross-section of people because we believe that diversity creates a strong member base.
Profitability: Our solid leadership and up-to-date management insure superior products and services to meet the long-term needs of our members, while we maintain profitable financial health. As a member-owned organization, profits are used for the ultimate benefit of our member-owners.
VISION We envision helping bring about a future where: Members can access leading edge products and services at competitive rates
We continually strengthen our bonds with existing members, while actively seeking new members and opening new markets
Members believe one of the best ways to serve their families is to help them become a part of Family 1
We provide a work environment where staff can achieve maximum job fulfillment
Team members are motivated by their own "vision within a vision" to take the initiative to retain and improve Family 1 as a reliable pace-setting competitor.
STRATEGY In order to achieve this vision we will focus on six major strategy areas:
Member Service - Aim: To develop "knock your socks off" member service. We want our members to really understand what it is to have friendly, helpful and effective professionals on their team, helping meet their financial services needs. Once members have that experience, they’ll never want to do business anywhere else.
People Development - Aim: To create an effective strategy to encourage our employees’ personal and professional growth, at the same time offering members opportunities to enhance their understanding of personal financial management. New Products - Aim: To establish a clear process for introducing improved financial services, including product development, staff training and member orientation. Marketing - Aim: To enroll new members from our existing base, as well as working to attract new institutions. We look for cross-selling opportunities with existing members because we want the greatest number of people to benefit from our superior products and services. Communication - Aim: To provide all our constituents with a clear understanding of our vision and strategies, and how they can benefit; to insure solid employee teamwork through clear communications. Expansion - Aim: To ensure the optimum use of Family 1 Federal Credit Union resources in new market areas by care-fully targeting growth opportunities.
PARTNERSHIP -- Our vision is CLEAR -- Our values are CERTAIN -- Our mission is SURE -- Our strategy is PROVEN--
We welcome this new era, ready to make our greatest impact ever.
The opportunities of our changing times are before us.
Our members’ financial services needs must be served. Inaction is not an alternative.
We are aggressively moving forward to meet the challenges ahead.
But we do not move forward alone.
It is in partnership with you that our vision is realized.
You make the difference!
To find out how you and yours can become part of the family at Family 1 contact us at 714) 577-8454 or e-mail us at cu@family1fcu.org.
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